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Changing
Algorithms Keyword Frequency - Link Popularity All the search engines use different rules and
algorithms to ascertain which websites they feel bear
most relevance to particular keywords they often return
different listings. As the search engines are continually
changing these "rules" it is of utmost importance that
your website is optimised to reflect these rules.
It is also necessary to alter the web site search engine optimisation from time to time in order take advantage of any recent changes in the way the search engines work. An example of this is that over the recent years the emphasis on various search engine optimisation factors has changed.
A few years ago it was said that all the search engines
would place great "weighting" on "meta tags". ( These are HTML tags that provide information that describes the content of the web pages that the visitor will be viewing - these are placed into your website such that whilst search engines can "read" the
information - the information is not displayed to the website
visitor)
The main meta tags are the title, keywords and description tags. It is now widely known that some of the search engines place much less relevance to these than was the case a few years ago. Today, there are many more factors taken into account by search engines when they rank pages
Other factors such as keyword frequency, are taken into account. Some search engines list the results of a user's search according to which websites have the most links from other sites -- a system known as link popularity. Other search engines still prioritise results according to the summary information contained in sites' meta tags. There are many ways to organise results and most search engines use a combination of several of them
Many web designers, create websites without incorporating any web site search engine optimisation or indeed if it is used it is inadequate. Achieving a top position in the most popular search engines has nothing to do with having the the flashiest site on the web. In fact, having a web site designed purely to look good can actually harm your ranking.
There are certain technologies which - whilst they may
enhance your website visually - are certainly of little
use in assisting your search engine ranking. "Flash" is indeed an example of this. Whilst it sometimes nice to incorporate "flash" into
certain parts of your website - if your entire website
is flash based - you will need to seek the advice of a
search engine optimiser in order for your site to be well
ranked in the search engines.
Search engines have a very
difficult time dealing with Flash content. The simple reason being that search engines are interested in text content and links and Flash content cannot easily allow the search engine to have access to the content locked inside the pre-compiled file format (.swf).
The task of any search engine optimisation company is to understand what the search engines are looking for and which techniques they give greater credibility to.
If you
would like to discuss yourwebsite search engine promotion requirements
with us please give
us a call on0845 166 2786
Search Engine Optimisation and Promotion Services from GCW - Yorkshire based Web Services Company Providing Search Engine Promotion Services throughout the UK
